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What makes a public health campaign successful

The highest performing countries across public health outcomes share many drivers that contribute to their success. That’s the conclusion of a new study published May 9  in the open-access journal PLOS Global Public Health by Dr. Nadia Akseer, an Epidemiologist-Biostatistician at Johns Hopkins Bloomberg School of Public Health and co-author of the study and colleagues in the Exemplars in Global Health (EGH) program.

In the new study, the researchers systematically analyzed 31 previous EGH studies across six topics, including under-five child mortality, childhood stunting, community health workers (CHW), vaccine delivery, COVID-19 response, and newborn and maternal mortality reduction. The studies included data from 19 countries in Africa, Latin America, Asia, and the Caribbean. The EGH team looked for common themes and findings in these countries that resulted in programmatic success.

In general, the drivers that were seen most often in EGH positive outliers could be grouped into eight themes: efficient data systems, effective leadership, effective stakeholder coordination, a capacitated workforce, intentional women’s empowerment, a conducive national policy environment, sustainable financing, and outreach. These themes align with previous efforts aimed at identifying drivers of global health improvements and with the World Health Organization’s Health Systems Framework.


https://journals.plos.org/globalpublichealth/article?id=10.1371/journal.pgph.0003000


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